Do You Know If You Can Trust All The Latest Smartphone News You Find Online?
When you look for information online about products to buy, keep in mind that most sites are built to promote their product or act as an agent for another business. This process is called affiliate marketing.
In and of itself, affiliate marketing isn’t that bad of a thing. The websites are created to promote a product or brand and in return the affiliate gets a small commission for their promotion.
Unfortunately, the affiliate works to promote only the highest priced items and ignore the rest. So it can be a somewhat unscrupulous act, sometimes. But it can also be a benefit for the reader as well, but only if the author and website are willing to educate you about their affiliation first. It’s required by law as regulated by the FCC.
Let’s take into consideration websites that promote smartphones. When you’re looking for all the latest smartphone news, you’ll find a huge volume of information online. Most of the websites that offer information are there solely to promote a certain phone, brand or make a sale and hide that fact from the reader as much as possible.
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There are alternatives, however. Some websites serve up the latest smartphone news and reviews without linking to any particular phone or brand. These websites are most likely set up for ad revenue rather than affiliate sales, so their news is a little more trustworthy.
Websites like Cnet, Business Insider and MacRumors all offer great information that helps consumers get complete information. Likewise, other valuable websites objectives should be to offer as much information to the reader as possible.
From models and brands, to the best price available, the reviews are designed to help educate the reader in such a way as to help them be more educated. The design of the reviews is not just to promote a sale but to help inform the reader about all the options available to them.
Another reason for review sites to look at all the information from press releases and reviews to offer you a summary of the most important news available. They should take a look at all the information available to help inform the readers to assist them in their process. From the latest smartphone news to technical aspects and release dates, to operating software and camera/video features, they should take it all and summarize that into a simple, easy report.
In the end, it’s about building trust. They should report about all that they find so the reader can look at the information and know that they’re not being forced to purchase one phone, or another. If they do promote a sales program through Amazon, then that may or may not be part of their review, but it could be to offer as many options for the reader to find the best deal on a new smartphone as possible.